Social Media Report

November 2025

Companies Using Tools
11613
24.4% of analyzed job postings
↑ 189.75% vs previous month
Category Rank
#2
of 44 categories
Market Share
6.04%
of all tool mentions

Growth Metrics

New Companies
10053
21.16%
First-time adopters
New Tools
33
0.07%
First-time mentions
Total Tools
112
In this category

Top Tools

50

Ranked by number of unique companies using each tool

Rank Tool Companies MoM Change
#1
X 11479
24.16%
188.13%
#2
Red 5161
10.86%
276.72%
#3
IG 2951
6.21%
323.39%
#4
Dash 2526
5.32%
230.2%
#5
LinkedIn 2170
4.57%
212.23%
#6
Meta 1839
3.87%
173.66%
#7
TikTok 1426
3.0%
204.05%
#8
Instagram 1374
2.89%
201.32%
#9
Facebook 1180
2.48%
190.64%
#10
YouTube 1108
2.33%
212.11%
#11
Later 863
1.82%
209.32%
#12
Twitter 442
0.93%
136.36%
#13
Sked 362
0.76%
241.51%
#14
Pinterest 348
0.73%
197.44%
#15
Snap 275
0.58%
208.99%
#16
Reddit 230
0.48%
155.56%
#17
Hootsuite 202
0.43%
236.67%
#18
Sprout 189
0.4%
209.84%
#19
Snapchat 155
0.33%
203.92%
#20
SOCi 150
0.32%
689.47%

Top Companies

50

Companies using the most tools in this category

Rank Company Tools Used MoM Change Location
#1 Warner Music Group 23
0.05%
100.0%
New York, NY
#2 L'Oréal 20
0.04%
400.0%
El Segundo, CA
#3 Lensa 20
0.04%
100.0%
Atlanta, GA
#4 E.L.F. BEAUTY 20
0.04%
1900.0%
New York, NY
#5 TikTok 19
0.04%
72.73%
London, England, UK
#6 Netflix 19
0.04%
100.0%
New York, United States
#7 VML 19
0.04%
171.43%
Sydney, New South Wales, Australia
#8 Weber Shandwick 19
0.04%
100.0%
Toronto, Ontario, Canada
#9 dentsu 18
0.04%
1700.0%
Toronto, Ontario, Canada
#10 Insomniac Events 18
0.04%
100.0%
Los Angeles, CA
#11 Viral Nation 17
0.04%
750.0%
Toronto, Ontario, Canada
#12 Realtor.com 17
0.04%
750.0%
Austin, TX
#13 GamblingCareers.com 17
0.04%
70.0%
Jersey City, NJ
#14 WPP Media 17
0.04%
6.25%
Manchester, England, UK
#15 myGwork - LGBTQ+ Business Community 17
0.04%
100.0%
London, England, UK
#16 VaynerX 17
0.04%
100.0%
London, England, UK
#17 Quikaid, Inc. 17
0.04%
100.0%
St. Petersburg, FL
#18 Fidelity Canada 17
0.04%
183.33%
Toronto, Ontario, Canada
#19 Robert Half 17
0.04%
21.43%
Atlanta, GA
#20 Sphere Digital Recruitment Group 16
0.03%
100.0%
City Of London, England, UK

Emerging Tools

20

New tools or tools with high growth rate (50%+ MoM growth)

Tool Companies Growth Rate Status
Loomly 6
0.01%
1000.0% New
Creator Studio 6
0.01%
1000.0% New
TikTok Business Center 3
0.01%
1000.0% New
ManyChat 3
0.01%
1000.0% New
StatusBrew 3
0.01%
1000.0% New
Cloud Campaign 2
0.0%
1000.0% New
Sked Social 2
0.0%
1000.0% New
Modash 2
0.0%
1000.0% New
Pinterest Business Hub 1
0.0%
1000.0% New
TikTok Creative Studio 1
0.0%
1000.0% New
Meta Vibes 1
0.0%
1000.0% New
Weibo 1
0.0%
1000.0% New
Brand Bastion 1
0.0%
1000.0% New
Ocoya 1
0.0%
1000.0% New
Facebook Scheduling 1
0.0%
1000.0% New
TikTok Creator Tools 1
0.0%
1000.0% New
Meta Creative Studio 1
0.0%
1000.0% New
CrowdTangle 1
0.0%
1000.0% New
LinkedIn.com 1
0.0%
1000.0% New
Facebook API 1
0.0%
1000.0% New

Regional Leaders

Top tools and companies by country

United States

Top Tools

Top Companies

United Kingdom

Top Tools

Top Companies

Australia

Top Tools

Top Companies

Canada

Top Tools

Top Companies

Unknown

Top Tools

Top Companies

Industry-Specific Leaders

Top tools and companies by industry

Software Development

Top Tools

Top Companies

Advertising Services

Top Tools

Top Companies

Technology, Information and Internet

Top Tools

Top Companies

IT Services and IT Consulting

Top Tools

Top Companies

Financial Services

Top Tools

Top Companies

About This Data

This report is generated by analyzing millions of job postings and identifying the technology and tools used by companies. Pursued.io extracts valuable business insights from job listings to provide you with accurate, up-to-date market intelligence.

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Report generated on December 28, 2025 10:52 PM