December 2025
Ranked by number of unique companies using each tool
| Rank | Tool | Companies | MoM Change |
|---|---|---|---|
|
#1
|
Impact |
616
95.8%
|
-89.7% |
|
#2
|
Campaign |
188
29.24%
|
382.05% |
|
#3
|
Integrate |
185
28.77%
|
213.56% |
|
#4
|
AJO |
141
21.93%
|
386.21% |
|
#5
|
Expandi |
69
10.73%
|
-91.3% |
|
#6
|
Marketing Automation |
23
3.58%
|
27.78% |
|
#7
|
Marketo |
12
1.87%
|
-95.3% |
|
#8
|
Demand Gen |
11
1.71%
|
266.67% |
|
#9
|
Blaze |
6
0.93%
|
-75.0% |
|
#10
|
CJ |
6
0.93%
|
-89.5% |
|
#11
|
Cake |
5
0.78%
|
100.0% |
|
#12
|
Emarsys |
5
0.78%
|
-58.3% |
|
#13
|
Adobe Target |
4
0.62%
|
-93.3% |
|
#14
|
SAP Emarsys |
4
0.62%
|
300.0% |
|
#15
|
Marketing Cloud |
4
0.62%
|
-98.7% |
|
#16
|
Adobe Campaign |
3
0.47%
|
-88.5% |
|
#17
|
Attentive |
2
0.31%
|
-97.7% |
|
#18
|
Active Prospect |
2
0.31%
|
100.0% |
|
#19
|
marketing automation platforms |
2
0.31%
|
100.0% |
|
#20
|
Eloqua |
2
0.31%
|
-95.4% |
Companies using the most tools in this category
| Rank | Company | Tools Used | MoM Change | Location |
|---|---|---|---|---|
| #1 | Merkle |
8
1.24%
|
166.67% |
Massachusetts, United States
|
| #2 | iO |
7
1.09%
|
75.0% |
Eindhoven, North Brabant, Netherlands
|
| #3 | Microsoft |
6
0.93%
|
100.0% |
London, England, UK
|
| #4 | Thales |
6
0.93%
|
100.0% |
Mangalore, Victoria, Australia
|
| #5 | Henry Schein |
6
0.93%
|
500.0% |
Mascot, New South Wales, Australia
|
| #6 | Cpl |
5
0.78%
|
100.0% |
Dublin, County Dublin, Ireland
|
| #7 | Howspace |
5
0.78%
|
100.0% |
—
|
| #8 | Tap Growth ai |
5
0.78%
|
400.0% |
Tucson, AZ
|
| #9 | Cyble |
5
0.78%
|
100.0% |
—
|
| #10 | QAD |
5
0.78%
|
400.0% |
Toronto, Ontario, Canada
|
| #11 | Arcadis |
5
0.78%
|
100.0% |
Dallas, TX
|
| #12 | NN Group |
5
0.78%
|
100.0% |
The Hague, South Holland, Netherlands
|
| #13 | PayPal |
5
0.78%
|
150.0% |
San Jose, CA
|
| #14 | E-Frontiers |
5
0.78%
|
100.0% |
Tipperary, County Tipperary, Ireland
|
| #15 | Informa Markets |
5
0.78%
|
100.0% |
London, England, UK
|
| #16 | TikTok |
4
0.62%
|
-20.0% |
London, England, UK
|
| #17 | Trip.com Group |
4
0.62%
|
100.0% |
Auckland, Auckland, New Zealand
|
| #18 | The Trade Desk |
4
0.62%
|
33.33% |
Sydney, New South Wales, Australia
|
| #19 | Proofpoint |
4
0.62%
|
300.0% |
Belfast, Northern Ireland, UK
|
| #20 | Ministry of Culture, Community and Youth (MCCY) |
4
0.62%
|
100.0% |
Singapore, Singapore
|
New tools or tools with high growth rate (50%+ MoM growth)
| Tool | Companies | Growth Rate | Status |
|---|---|---|---|
| Cake |
5
0.78%
|
1000.0% | New |
| Active Prospect |
2
0.31%
|
1000.0% | New |
| AJO |
141
21.93%
|
386.21% | Growing |
| Campaign |
188
29.24%
|
382.05% | Growing |
| SAP Emarsys |
4
0.62%
|
300.0% | Growing |
| Demand Gen |
11
1.71%
|
266.67% | Growing |
| Integrate |
185
28.77%
|
213.56% | Growing |
| marketing automation platforms |
2
0.31%
|
100.0% | Growing |
| Tagger |
2
0.31%
|
100.0% | Growing |
Top tools and companies by country
Top tools and companies by industry
This report is generated by analyzing millions of job postings and identifying the technology and tools used by companies. Pursued.io extracts valuable business insights from job listings to provide you with accurate, up-to-date market intelligence.
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Report generated on January 01, 2026 11:55 AM
