November 2025
Ranked by number of unique companies using each tool
| Rank | Tool | Companies | MoM Change |
|---|---|---|---|
|
#1
|
Impact |
5987
12.6%
|
194.78% |
|
#2
|
Expandi |
790
1.66%
|
260.73% |
|
#3
|
Marketing Cloud |
308
0.65%
|
396.77% |
|
#4
|
Marketo |
248
0.52%
|
230.67% |
|
#5
|
Pardot |
202
0.43%
|
267.27% |
|
#6
|
Braze |
144
0.3%
|
269.23% |
|
#7
|
Attentive |
87
0.18%
|
148.57% |
|
#8
|
Iterable |
69
0.15%
|
305.88% |
|
#9
|
Adobe Target |
60
0.13%
|
400.0% |
|
#10
|
Integrate |
59
0.12%
|
1375.0% |
|
#11
|
CJ |
57
0.12%
|
418.18% |
|
#12
|
Account Engagement |
50
0.11%
|
400.0% |
|
#13
|
Eloqua |
42
0.09%
|
500.0% |
|
#14
|
Campaign |
39
0.08%
|
290.0% |
|
#15
|
SFMC |
37
0.08%
|
270.0% |
|
#16
|
Unbounce |
31
0.07%
|
210.0% |
|
#17
|
AJO |
29
0.06%
|
866.67% |
|
#18
|
Adobe Campaign |
26
0.05%
|
271.43% |
|
#19
|
Blaze |
24
0.05%
|
300.0% |
|
#20
|
HubSpot Marketing Hub |
23
0.05%
|
475.0% |
Companies using the most tools in this category
| Rank | Company | Tools Used | MoM Change | Location |
|---|---|---|---|---|
| #1 | Adobe |
13
0.03%
|
550.0% |
London, England, UK
|
| #2 | Mod Op |
12
0.03%
|
100.0% |
Dallas, TX
|
| #3 | Klick |
9
0.02%
|
350.0% |
Toronto, Ontario, Canada
|
| #4 | Scotiabank |
9
0.02%
|
100.0% |
Toronto, Ontario, Canada
|
| #5 | AAA Life Insurance Company |
9
0.02%
|
100.0% |
Livonia, MI
|
| #6 | TELUS Digital |
9
0.02%
|
800.0% |
Charlottesville, VA
|
| #7 | HCLSoftware |
9
0.02%
|
100.0% |
Sydney, New South Wales, Australia
|
| #8 | Deloitte |
9
0.02%
|
800.0% |
Melbourne, Victoria, Australia
|
| #9 | ExecutivePlacements.com |
8
0.02%
|
100.0% |
Tampa, FL
|
| #10 | dentsu |
7
0.01%
|
600.0% |
Toronto, Ontario, Canada
|
| #11 | Tata Consultancy Services |
7
0.01%
|
75.0% |
Auckland, New Zealand
|
| #12 | Capgemini |
7
0.01%
|
75.0% |
Manchester, England, UK
|
| #13 | 3Search |
7
0.01%
|
100.0% |
London Area, United Kingdom
|
| #14 | Welldoc |
7
0.01%
|
100.0% |
Columbia, MD
|
| #15 | Macquarie Group |
6
0.01%
|
100.0% |
Sydney, New South Wales, Australia
|
| #16 | Razorfish |
6
0.01%
|
100.0% |
El Segundo, CA
|
| #17 | Harnham |
6
0.01%
|
— |
London Area, United Kingdom
|
| #18 | Monks |
6
0.01%
|
200.0% |
Sydney, New South Wales, Australia
|
| #19 | Lensa |
6
0.01%
|
100.0% |
Atlanta, GA
|
| #20 | Appfire |
6
0.01%
|
100.0% |
—
|
New tools or tools with high growth rate (50%+ MoM growth)
| Tool | Companies | Growth Rate | Status |
|---|---|---|---|
| Integrate |
59
0.12%
|
1375.0% | Growing |
| Adobe Journey Optimizer |
14
0.03%
|
1300.0% | Growing |
| Marketing Automation |
13
0.03%
|
1000.0% | New |
| Rollworks |
6
0.01%
|
1000.0% | New |
| HighLevel |
5
0.01%
|
1000.0% | New |
| Marketo Engage |
4
0.01%
|
1000.0% | New |
| Salesforce Marketing Cloud Next |
3
0.01%
|
1000.0% | New |
| Responsys |
3
0.01%
|
1000.0% | New |
| Talon.One |
3
0.01%
|
1000.0% | New |
| Optimove |
3
0.01%
|
1000.0% | New |
| Demand Gen |
3
0.01%
|
1000.0% | New |
| Element451 |
2
0.0%
|
1000.0% | New |
| Adobe AJO |
2
0.0%
|
1000.0% | New |
| Oracle Eloqua |
2
0.0%
|
1000.0% | New |
| Zeta |
2
0.0%
|
1000.0% | New |
| Bloomreach Engagement |
2
0.0%
|
1000.0% | New |
| Punchh |
2
0.0%
|
1000.0% | New |
| Launchmetrics |
2
0.0%
|
1000.0% | New |
| Helium |
2
0.0%
|
1000.0% | New |
| Adobe Marketo Engage |
1
0.0%
|
1000.0% | New |
Top tools and companies by country
Top tools and companies by industry
This report is generated by analyzing millions of job postings and identifying the technology and tools used by companies. Pursued.io extracts valuable business insights from job listings to provide you with accurate, up-to-date market intelligence.
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Report generated on December 28, 2025 10:51 PM
