Customer Data Platform (CDP) Report

December 2025

Companies Using Tools
178
27.7% of analyzed job postings
↓ -90.0% vs previous month
Category Rank
#39
of 44 categories
Market Share
0.46%
of all tool mentions

Growth Metrics

New Companies
156
24.26%
First-time adopters
New Tools
3
0.47%
First-time mentions
Total Tools
10
In this category

Top Tools

10

Ranked by number of unique companies using each tool

Rank Tool Companies MoM Change
#1
Segment 87
13.53%
-94.9%
#2
Signal 78
12.13%
188.89%
#3
Customer Insights 12
1.87%
300.0%
#4
Adobe Experience Platform 4
0.62%
-87.1%
#5
Lexer 4
0.62%
#6
LiveRamp 2
0.31%
-88.2%
#7
Treasure Data 2
0.31%
-33.3%
#8
InMoment 1
0.16%
100.0%
#9
Reltio 1
0.16%
100.0%
#10
Customer Journey Orchestration 1
0.16%
100.0%

Top Companies

50

Companies using the most tools in this category

Rank Company Tools Used MoM Change Location
#1 Merkle 3
0.47%
100.0%
Massachusetts, United States
#2 Microsoft 3
0.47%
200.0%
London, England, UK
#3 Tap Growth ai 2
0.31%
100.0%
Tucson, AZ
#4 Spark Foundry 2
0.31%
New York, NY
#5 MongoDB 2
0.31%
100.0%
London, England, UK
#6 ITT Inc. 2
0.31%
100.0%
Oud-Beijerland, South Holland, Netherlands
#7 Informa Markets 2
0.31%
100.0%
London, England, UK
#8 TikTok 2
0.31%
100.0%
London, England, UK
#9 TrellisWare Technologies 2
0.31%
100.0%
Utrecht, Utrecht, Netherlands
#10 Mollie 2
0.31%
100.0%
Amsterdam, North Holland, Netherlands
#11 Koninklijke Industrieele Groote Club 2
0.31%
100.0%
Amsterdam, North Holland, Netherlands
#12 Sleek 2
0.31%
100.0%
Leeds, England, UK
#13 GitLab 1
0.16%
United States
#14 JD.COM 1
0.16%
London Area, United Kingdom
#15 Tata Consultancy Services 1
0.16%
-80.0%
Auckland, New Zealand
#16 Publicis Groupe 1
0.16%
Toronto, Ontario, Canada
#17 Manychat 1
0.16%
100.0%
Austin, TX
#18 Veeva Systems 1
0.16%
-50.0%
Sydney, New South Wales, Australia
#19 Freshworks 1
0.16%
100.0%
San Mateo, CA
#20 Super Micro Computer Spain, S.L. 1
0.16%
100.0%
San Jose, CA

Emerging Tools

5

New tools or tools with high growth rate (50%+ MoM growth)

Tool Companies Growth Rate Status
Reltio 1
0.16%
1000.0% New
Customer Journey Orchestration 1
0.16%
1000.0% New
InMoment 1
0.16%
1000.0% New
Customer Insights 12
1.87%
300.0% Growing
Signal 78
12.13%
188.89% Growing

Regional Leaders

Top tools and companies by country

Unknown

Top Tools

United Kingdom

Top Tools

Top Companies

United States

Top Companies

Australia

Top Tools

Top Companies

Canada

Top Tools

Top Companies

Industry-Specific Leaders

Top tools and companies by industry

IT Services and IT Consulting

Top Tools

Top Companies

Software Development

Top Tools

Top Companies

Advertising Services

Top Tools

Top Companies

Business Consulting and Services

Top Companies

Technology, Information and Internet

Top Tools

Top Companies

About This Data

This report is generated by analyzing millions of job postings and identifying the technology and tools used by companies. Pursued.io extracts valuable business insights from job listings to provide you with accurate, up-to-date market intelligence.

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Report generated on January 01, 2026 11:55 AM