November 2025
Ranked by number of unique companies using each tool
| Rank | Tool | Companies | MoM Change |
|---|---|---|---|
|
#1
|
GA |
9947
20.93%
|
208.34% |
|
#2
|
IRI |
4182
8.8%
|
207.27% |
|
#3
|
Motion |
2335
4.91%
|
224.76% |
|
#4
|
Google Analytics |
1656
3.48%
|
180.68% |
|
#5
|
Adjust |
1413
2.97%
|
260.46% |
|
#6
|
GA4 |
809
1.7%
|
179.93% |
|
#7
|
Google Analytics 4 |
637
1.34%
|
194.91% |
|
#8
|
SAS |
568
1.2%
|
271.24% |
|
#9
|
ONS |
467
0.98%
|
576.81% |
|
#10
|
Tag Manager |
412
0.87%
|
154.32% |
|
#11
|
Google Tag Manager |
412
0.87%
|
148.19% |
|
#12
|
SEMrush |
385
0.81%
|
189.47% |
|
#13
|
Panel |
329
0.69%
|
273.86% |
|
#14
|
Adobe Analytics |
291
0.61%
|
250.6% |
|
#15
|
Amplitude |
238
0.5%
|
205.13% |
|
#16
|
Ahrefs |
238
0.5%
|
183.33% |
|
#17
|
Mixpanel |
208
0.44%
|
201.45% |
|
#18
|
Screaming Frog |
152
0.32%
|
192.31% |
|
#19
|
Hotjar |
129
0.27%
|
258.33% |
|
#20
|
Nielsen |
119
0.25%
|
495.0% |
Companies using the most tools in this category
| Rank | Company | Tools Used | MoM Change | Location |
|---|---|---|---|---|
| #1 | ExecutivePlacements.com |
23
0.05%
|
100.0% |
Tampa, FL
|
| #2 |
20
0.04%
|
400.0% |
Sydney, New South Wales, Australia
|
|
| #3 | dentsu |
19
0.04%
|
280.0% |
Toronto, Ontario, Canada
|
| #4 | Adobe |
19
0.04%
|
171.43% |
London, England, UK
|
| #5 | Harnham |
17
0.04%
|
13.33% |
London Area, United Kingdom
|
| #6 | VaynerX |
16
0.03%
|
100.0% |
London, England, UK
|
| #7 | Lensa |
16
0.03%
|
100.0% |
Atlanta, GA
|
| #8 | Heidi |
15
0.03%
|
400.0% |
Bristol, England, UK
|
| #9 | Amazon Web Services (AWS) |
15
0.03%
|
100.0% |
Melbourne, Victoria, Australia
|
| #10 | Netflix |
15
0.03%
|
100.0% |
New York, United States
|
| #11 | The Walt Disney Company |
15
0.03%
|
400.0% |
New York, NY
|
| #12 | Capgemini |
15
0.03%
|
66.67% |
Manchester, England, UK
|
| #13 | Robert Half |
14
0.03%
|
180.0% |
Atlanta, GA
|
| #14 | Monks |
14
0.03%
|
133.33% |
Sydney, New South Wales, Australia
|
| #15 | Crypto.com |
14
0.03%
|
100.0% |
London, England, UK
|
| #16 | Publicis Groupe |
14
0.03%
|
100.0% |
Toronto, Ontario, Canada
|
| #17 | Jobgether |
14
0.03%
|
600.0% |
Colorado, United States
|
| #18 | FanDuel |
13
0.03%
|
225.0% |
New York, NY
|
| #19 | Klick |
13
0.03%
|
225.0% |
Toronto, Ontario, Canada
|
| #20 | Propel |
13
0.03%
|
1200.0% |
London Area, United Kingdom
|
New tools or tools with high growth rate (50%+ MoM growth)
| Tool | Companies | Growth Rate | Status |
|---|---|---|---|
| Optimizely |
18
0.04%
|
1700.0% | Growing |
| MOVE |
31
0.07%
|
1450.0% | Growing |
| SPINS |
12
0.03%
|
1100.0% | Growing |
| NMI |
12
0.03%
|
1100.0% | Growing |
| DoubleVerify |
27
0.06%
|
1000.0% | New |
| MRI |
22
0.05%
|
1000.0% | Growing |
| Visible |
11
0.02%
|
1000.0% | Growing |
| AT Internet |
10
0.02%
|
1000.0% | New |
| Salesforce Reports |
10
0.02%
|
1000.0% | New |
| Mintel |
7
0.01%
|
1000.0% | New |
| Sensor |
7
0.01%
|
1000.0% | New |
| Adobe Omniture |
5
0.01%
|
1000.0% | New |
| SensorTower |
5
0.01%
|
1000.0% | New |
| Advanced Analytics |
5
0.01%
|
1000.0% | New |
| Iconosquare |
4
0.01%
|
1000.0% | New |
| Visual IQ |
4
0.01%
|
1000.0% | New |
| App Tweak |
4
0.01%
|
1000.0% | New |
| OzTam |
4
0.01%
|
1000.0% | New |
| Plausible |
4
0.01%
|
1000.0% | New |
| Retail Link |
4
0.01%
|
1000.0% | New |
Top tools and companies by country
Top tools and companies by industry
This report is generated by analyzing millions of job postings and identifying the technology and tools used by companies. Pursued.io extracts valuable business insights from job listings to provide you with accurate, up-to-date market intelligence.
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Report generated on December 28, 2025 10:50 PM
