December 2025
Ranked by number of unique companies using each tool
| Rank | Tool | Companies | MoM Change |
|---|---|---|---|
|
#1
|
ONS |
1317
204.82%
|
182.01% |
|
#2
|
GA |
1250
194.4%
|
-87.4% |
|
#3
|
IRI |
384
59.72%
|
-90.9% |
|
#4
|
Motion |
193
30.02%
|
-91.7% |
|
#5
|
MAP |
158
24.57%
|
198.11% |
|
#6
|
MOVE |
154
23.95%
|
396.77% |
|
#7
|
Adjust |
94
14.62%
|
-93.4% |
|
#8
|
Data Analytics |
61
9.49%
|
306.67% |
|
#9
|
SAS |
50
7.78%
|
-91.3% |
|
#10
|
NMI |
39
6.07%
|
225.0% |
|
#11
|
Route |
37
5.75%
|
640.0% |
|
#12
|
Google Analytics |
29
4.51%
|
-98.3% |
|
#13
|
Nielsen |
27
4.2%
|
-82.6% |
|
#14
|
Visible |
20
3.11%
|
81.82% |
|
#15
|
Sensor |
20
3.11%
|
185.71% |
|
#16
|
Resonate |
18
2.8%
|
100.0% |
|
#17
|
Advanced Analytics |
17
2.64%
|
240.0% |
|
#18
|
Panel |
15
2.33%
|
-95.4% |
|
#19
|
Google Analytics 4 |
11
1.71%
|
-98.3% |
|
#20
|
Adobe Analytics |
11
1.71%
|
-96.3% |
Companies using the most tools in this category
| Rank | Company | Tools Used | MoM Change | Location |
|---|---|---|---|---|
| #1 | TikTok |
10
1.56%
|
— |
London, England, UK
|
| #2 | Microsoft |
9
1.4%
|
— |
London, England, UK
|
| #3 | Amazon Web Services (AWS) |
9
1.4%
|
-40.0% |
Melbourne, Victoria, Australia
|
| #4 | KPMG Nederland |
8
1.24%
|
300.0% |
Amstelveen, North Holland, Netherlands
|
| #5 | Narmin |
8
1.24%
|
100.0% |
Rotterdam, South Holland, Netherlands
|
| #6 | Airwallex |
8
1.24%
|
-11.1% |
London, England, UK
|
| #7 | Amazon |
8
1.24%
|
-11.1% |
Warrington, Otago, New Zealand
|
| #8 | Chargee |
8
1.24%
|
100.0% |
Eindhoven, North Brabant, Netherlands
|
| #9 | Kraft Heinz |
8
1.24%
|
-33.3% |
Auckland, Auckland, New Zealand
|
| #10 | SACYR |
7
1.09%
|
100.0% |
Dublin, County Dublin, Ireland
|
| #11 | Singtel |
7
1.09%
|
133.33% |
Singapore, Singapore
|
| #12 | Sogeti |
7
1.09%
|
250.0% |
London, England, UK
|
| #13 | Changi Airport Group |
7
1.09%
|
250.0% |
Changi, East Region, Singapore
|
| #14 | Thales |
7
1.09%
|
250.0% |
Mangalore, Victoria, Australia
|
| #15 | Flowserve Corporation |
7
1.09%
|
133.33% |
Seven Hills, New South Wales, Australia
|
| #16 | Nitro Software |
7
1.09%
|
100.0% |
Melbourne, Victoria, Australia
|
| #17 | Docentenmarktplaats.nl |
7
1.09%
|
40.0% |
Hillsborough County, NH
|
| #18 | IBM |
7
1.09%
|
40.0% |
London, England, UK
|
| #19 | myGwork - LGBTQ+ Business Community |
7
1.09%
|
-22.2% |
London, England, UK
|
| #20 | Astreya |
7
1.09%
|
100.0% |
Pyrmont, New South Wales, Australia
|
New tools or tools with high growth rate (50%+ MoM growth)
| Tool | Companies | Growth Rate | Status |
|---|---|---|---|
| Optimizely Analytics |
1
0.16%
|
1000.0% | New |
| Azure Stream Analytics |
1
0.16%
|
1000.0% | New |
| Constellation |
1
0.16%
|
1000.0% | New |
| data analytics software |
1
0.16%
|
1000.0% | New |
| Campaign Analytics |
1
0.16%
|
1000.0% | New |
| Promax |
1
0.16%
|
1000.0% | New |
| Nectar360 |
1
0.16%
|
1000.0% | New |
| Route |
37
5.75%
|
640.0% | Growing |
| GFK |
5
0.78%
|
400.0% | Growing |
| MOVE |
154
23.95%
|
396.77% | Growing |
| SKAN |
9
1.4%
|
350.0% | Growing |
| Data Analytics |
61
9.49%
|
306.67% | Growing |
| Advanced Analytics |
17
2.64%
|
240.0% | Growing |
| NMI |
39
6.07%
|
225.0% | Growing |
| MAP |
158
24.57%
|
198.11% | Growing |
| Sensor |
20
3.11%
|
185.71% | Growing |
| ONS |
1317
204.82%
|
182.01% | Growing |
| Resonate |
18
2.8%
|
100.0% | Growing |
| IRI/Aztec |
2
0.31%
|
100.0% | Growing |
| Visible |
20
3.11%
|
81.82% | Growing |
Top tools and companies by country
Top tools and companies by industry
This report is generated by analyzing millions of job postings and identifying the technology and tools used by companies. Pursued.io extracts valuable business insights from job listings to provide you with accurate, up-to-date market intelligence.
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Report generated on January 01, 2026 11:54 AM
