November 2025
Ranked by number of unique companies using each tool
| Rank | Tool | Companies | MoM Change |
|---|---|---|---|
|
#1
|
3825
8.05%
|
185.87% | |
|
#2
|
Angi |
1726
3.63%
|
244.51% |
|
#3
|
Smart |
1571
3.31%
|
210.47% |
|
#4
|
Google Ads |
1190
2.5%
|
192.38% |
|
#5
|
SEM |
993
2.09%
|
345.29% |
|
#6
|
Basis |
668
1.41%
|
398.51% |
|
#7
|
Meta Ads |
507
1.07%
|
139.15% |
|
#8
|
Bing |
475
1.0%
|
262.6% |
|
#9
|
Ads Manager |
405
0.85%
|
187.23% |
|
#10
|
AMS |
326
0.69%
|
695.12% |
|
#11
|
Meta Ads Manager |
292
0.61%
|
175.47% |
|
#12
|
AWIN |
229
0.48%
|
186.25% |
|
#13
|
Campaign Manager |
208
0.44%
|
192.96% |
|
#14
|
LinkedIn Ads |
190
0.4%
|
156.76% |
|
#15
|
Display |
187
0.39%
|
356.1% |
|
#16
|
TikTok Ads |
172
0.36%
|
120.51% |
|
#17
|
Apple |
170
0.36%
|
132.88% |
|
#18
|
DV360 |
160
0.34%
|
190.91% |
|
#19
|
Shopping |
150
0.32%
|
368.75% |
|
#20
|
Microsoft Ads |
144
0.3%
|
176.92% |
Companies using the most tools in this category
| Rank | Company | Tools Used | MoM Change | Location |
|---|---|---|---|---|
| #1 |
33
0.07%
|
725.0% |
Sydney, New South Wales, Australia
|
|
| #2 | Monks |
32
0.07%
|
33.33% |
Sydney, New South Wales, Australia
|
| #3 | dentsu |
30
0.06%
|
400.0% |
Toronto, Ontario, Canada
|
| #4 | iHerb |
27
0.06%
|
100.0% |
Irvine, CA
|
| #5 | WPP Media |
25
0.05%
|
8.7% |
Manchester, England, UK
|
| #6 | TikTok |
25
0.05%
|
150.0% |
London, England, UK
|
| #7 | OMD |
24
0.05%
|
1100.0% |
Greater London, England, UK
|
| #8 | Critical Mass |
24
0.05%
|
1100.0% |
Calgary, Alberta, Canada
|
| #9 | Zenith |
21
0.04%
|
100.0% |
London, England, UK
|
| #10 | Kepler |
21
0.04%
|
600.0% |
Greater Toronto Area, Canada
|
| #11 | Havas Media Australia |
20
0.04%
|
100.0% |
Sydney, New South Wales, Australia
|
| #12 | myGwork - LGBTQ+ Business Community |
20
0.04%
|
100.0% |
London, England, UK
|
| #13 | PHD |
20
0.04%
|
233.33% |
Sydney, New South Wales, Australia
|
| #14 | Assembly Global |
19
0.04%
|
216.67% |
London, England, UK
|
| #15 | Searchability® |
18
0.04%
|
100.0% |
Manchester, England, UK
|
| #16 | DEPT® |
18
0.04%
|
500.0% |
London, England, UK
|
| #17 | Spark Foundry Australia |
17
0.04%
|
100.0% |
Sydney, New South Wales, Australia
|
| #18 | Open Partners |
17
0.04%
|
100.0% |
Manchester, England, UK
|
| #19 | SimplePractice |
17
0.04%
|
100.0% |
Los Angeles, CA
|
| #20 | Cosmo5 |
17
0.04%
|
142.86% |
London Area, United Kingdom
|
New tools or tools with high growth rate (50%+ MoM growth)
| Tool | Companies | Growth Rate | Status |
|---|---|---|---|
| TAM |
19
0.04%
|
1800.0% | Growing |
| GAM |
28
0.06%
|
1300.0% | Growing |
| DSP |
13
0.03%
|
1200.0% | Growing |
| Search |
104
0.22%
|
1055.56% | Growing |
| Facebook Ad Manager |
12
0.03%
|
1000.0% | New |
| Outbrain |
10
0.02%
|
1000.0% | New |
| Realize |
8
0.02%
|
1000.0% | New |
| Spotify Ads |
6
0.01%
|
1000.0% | New |
| CitrusAd |
6
0.01%
|
1000.0% | New |
| Epsilon |
6
0.01%
|
1000.0% | New |
| Google PPC |
5
0.01%
|
1000.0% | New |
| Smartly.io |
5
0.01%
|
1000.0% | New |
| Google Search Ads 360 |
4
0.01%
|
1000.0% | New |
| Google Marketing Platforms |
4
0.01%
|
1000.0% | New |
| Integral Ad Science |
4
0.01%
|
1000.0% | New |
| Hunch |
4
0.01%
|
1000.0% | New |
| Strata |
4
0.01%
|
1000.0% | New |
| Innovid |
4
0.01%
|
1000.0% | New |
| Meta Ad Library |
3
0.01%
|
1000.0% | New |
| LinkedIn Business Manager |
3
0.01%
|
1000.0% | New |
Top tools and companies by country
Top tools and companies by industry
This report is generated by analyzing millions of job postings and identifying the technology and tools used by companies. Pursued.io extracts valuable business insights from job listings to provide you with accurate, up-to-date market intelligence.
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Report generated on December 28, 2025 10:52 PM
