December 2025
Ranked by number of unique companies using each tool
| Rank | Tool | Companies | MoM Change |
|---|---|---|---|
|
#1
|
AMS |
916
142.46%
|
180.98% |
|
#2
|
Basis |
308
47.9%
|
-53.9% |
|
#3
|
Search |
295
45.88%
|
183.65% |
|
#4
|
Angi |
168
26.13%
|
-90.3% |
|
#5
|
Smart |
140
21.77%
|
-91.1% |
|
#6
|
136
21.15%
|
-96.5% | |
|
#7
|
SEM |
126
19.6%
|
-87.3% |
|
#8
|
GAM |
89
13.84%
|
217.86% |
|
#9
|
TAM |
50
7.78%
|
163.16% |
|
#10
|
Display |
48
7.47%
|
-74.3% |
|
#11
|
ASA |
42
6.53%
|
740.0% |
|
#12
|
AWIN |
40
6.22%
|
-82.5% |
|
#13
|
Business Manager |
34
5.29%
|
-5.6% |
|
#14
|
Realize |
28
4.35%
|
250.0% |
|
#15
|
Google Ads |
21
3.27%
|
-98.3% |
|
#16
|
Shopping |
20
3.11%
|
-86.7% |
|
#17
|
Operative |
17
2.64%
|
-85.1% |
|
#18
|
Publica |
17
2.64%
|
-78.8% |
|
#19
|
GMP |
17
2.64%
|
-50.0% |
|
#20
|
DSP |
16
2.49%
|
23.08% |
Companies using the most tools in this category
| Rank | Company | Tools Used | MoM Change | Location |
|---|---|---|---|---|
| #1 | Microsoft |
13
2.02%
|
62.5% |
London, England, UK
|
| #2 | Amazon |
12
1.87%
|
33.33% |
Warrington, Otago, New Zealand
|
| #3 | TikTok |
12
1.87%
|
-52.0% |
London, England, UK
|
| #4 | Amazon Web Services (AWS) |
10
1.56%
|
25.0% |
Melbourne, Victoria, Australia
|
| #5 |
9
1.4%
|
-72.7% |
Sydney, New South Wales, Australia
|
|
| #6 | Thales |
9
1.4%
|
200.0% |
Mangalore, Victoria, Australia
|
| #7 | Shopee |
9
1.4%
|
350.0% |
Singapore, Singapore
|
| #8 | Booking Experts B.V. |
9
1.4%
|
— |
Enschede, Overijssel, Netherlands
|
| #9 | Yamaha Motor Europe N.V. |
9
1.4%
|
100.0% |
Schiphol-Rijk, North Holland, Netherlands
|
| #10 | The Trade Desk |
9
1.4%
|
28.57% |
Sydney, New South Wales, Australia
|
| #11 | Dr Clear Aligners Group |
8
1.24%
|
100.0% |
Singapore, Singapore
|
| #12 | Jumbo Supermarkten |
8
1.24%
|
100.0% |
Schijndel, North Brabant, Netherlands
|
| #13 | SE Active |
8
1.24%
|
100.0% |
—
|
| #14 | King |
7
1.09%
|
100.0% |
London, England, UK
|
| #15 | KLA |
7
1.09%
|
100.0% |
Ann Arbor, MI
|
| #16 | ServiceNow |
7
1.09%
|
250.0% |
Chicago, IL
|
| #17 | Smartwatchbanden.nl |
7
1.09%
|
100.0% |
Rijswijk, South Holland, Netherlands
|
| #18 | Deel |
7
1.09%
|
75.0% |
—
|
| #19 | KPMG Singapore |
7
1.09%
|
75.0% |
Singapore, Singapore
|
| #20 | Knab |
7
1.09%
|
100.0% |
Amsterdam, North Holland, Netherlands
|
New tools or tools with high growth rate (50%+ MoM growth)
| Tool | Companies | Growth Rate | Status |
|---|---|---|---|
| Microsoft Advertising Platform |
1
0.16%
|
1000.0% | New |
| Amazon Demand Side Platform |
1
0.16%
|
1000.0% | New |
| Scale Insights |
1
0.16%
|
1000.0% | New |
| Programmatic Media Buying |
1
0.16%
|
1000.0% | New |
| Vibe |
10
1.56%
|
900.0% | Growing |
| ASA |
42
6.53%
|
740.0% | Growing |
| Realize |
28
4.35%
|
250.0% | Growing |
| GAM |
89
13.84%
|
217.86% | Growing |
| Perion |
3
0.47%
|
200.0% | Growing |
| Search |
295
45.88%
|
183.65% | Growing |
| AMS |
916
142.46%
|
180.98% | Growing |
| TAM |
50
7.78%
|
163.16% | Growing |
| UAC |
5
0.78%
|
150.0% | Growing |
| Display and Video 360 |
2
0.31%
|
100.0% | Growing |
| illumin |
2
0.31%
|
100.0% | Growing |
| Facebook Business |
2
0.31%
|
100.0% | Growing |
| Atlas |
8
1.24%
|
60.0% | Growing |
Top tools and companies by country
Top tools and companies by industry
This report is generated by analyzing millions of job postings and identifying the technology and tools used by companies. Pursued.io extracts valuable business insights from job listings to provide you with accurate, up-to-date market intelligence.
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Report generated on January 01, 2026 11:56 AM
